Third-party and tag inventory for your sites
You can't manage what you don't know about. Tagmaps creates an inventory of the 3rd parties, and every technology that loads on each of your sites.
Most teams can't name all the 3rd-parties on their site
Tags get added by marketing, by agencies, and by piggybacking. Campaigns are launched and never fully removed from your site. It becomes impossible to run an audit, risk assessment, or vendor management program.
Tagmaps generates a full inventory for you, enriching the raw scan results with details about the companies and products it finds, where they're from, and information on their privacy policies.
What the inventory captures
The inventory is populated from scans of your live site, showing you exactly what users see when they visit.
- Every analytics, advertising, and marketing tag and cookie, named and grouped by 3rd-party vendor
- Tracking pixels and beacons, including those loaded by 3rd-party tags
- Local storage and session storage values
- Every single network request made by your site
- The page or pages each 3rd-party, tag, or cookie appears on
How Tagmaps keeps the inventory accurate
An inventory can only be trusted if it's maintained.
Known records get enriched
Tagmaps translates raw data from scan results into meaningful descriptions of 3rd-party tools and products. Rather than telling you the name of an obscure cookie, Tagmaps tells you which vendor it's from, and which product it is used for.
Built from your live site
The inventory is populated from scan results of your site, loading in a real browser. Not from a tag manager export, a static code analysis, or a list someone kept by hand.
Current and regularly updated
Scheduled scans keep the inventory up to date. When a new product or vendor appears, it's added to the inventory.
Exportable at any time
The full inventory exports to Excel, so you can share it with a colleague, consultant, or auditor.
3rd-party and tag inventory FAQs
What counts as a third party in the inventory?
When a tag loads from a site's own domain, it appears as a 1st-party tag in the browser - this doesn't necessarily mean it was built by the company who owns that website. Tagmaps identifies all cookies and technologies, whether they load as 1st or 3rd party, to give you a complete picture of everything on your site.
How is this different from listing tags in our tag manager?
A tag manager will only list what you have directly added to it. Any tag that loads outside the tag manager, or is piggybacked, will not appear in this list. To get the full view, you need to load the site in a browser, which is what Tagmaps does.
How do you know which company a tag belongs to?
Tagmaps matches the results of the scan against a maintained reference database of 3rd-party vendors and products. Instead of a raw domain, you get the company name and what the vendor does, so a non-technical reader can understand the inventory.
How do we keep the inventory current?
Schedule scans to run on their own. Each scan refreshes the inventory, and Tagmaps notifies you when a new third party, tag, or cookie appears that was not there before. The list stays current without any manual intervention.