Common questions
Clear answers about testing, Google Tag Manager controls, pricing, and getting started.
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General
What is Tagmaps?
Tagmaps is a privacy testing and control service for Google Tag Manager and your sites. It tests selected GTM candidate versions and, according to your selected mode, reports the result, notifies publishers, waits for human approval, or publishes a passing version. The same testing engine also checks your live sites for new tags and cookies.
Who is Tagmaps for?
Privacy, Digital, and Web teams - the people responsible for your websites, Google Tag Manager implementations, and compliance.
What does Tagmaps check for?
Cookies, scripts, pixels, tags, network requests, local storage, and the order they load in. Tagmaps checks all of it against your privacy rules: tracking that fires before consent, unapproved vendors, and whether Global Privacy Control is honored. It also tells you what each technology is for and which third party it belongs to.
How is Tagmaps different from a consent management platform?
CMPs block and unblock cookies and tags based on consent. Tagmaps tests how your site is actually configured, and whether your CMP is correctly integrated with GTM. Leading teams use both.
Pricing & Billing
Is there a free trial?
Yes. The 7-day trial includes 20 credits, one website, full results and exports, privacy tests, and GTM integration in read-only mode. No credit card is required. Click here to start.
Can I change plans later?
You can change your plan in the Tagmaps application. Higher-capacity upgrades take effect immediately, reset the billing cycle, and include the prorated amount shown before you confirm. Downgrades and billing-cadence changes take effect at the end of your current billing cycle.
What payment methods do you accept?
All major credit cards via Stripe. Invoicing is available under certain circumstances; get in touch if you need this.
How does credit-based billing work?
Discovery scans use one credit for each block of up to 50 completed pages. Each individual privacy or compliance test uses one credit. Credits are capped at your plan allocation, do not roll over, and never incur overage fees. You can view usage and manage your plan after signing in.
Testing & Control
How does the testing engine work?
Tagmaps loads your website in a real browser, navigates pages, interacts with your consent banner, and records network requests, cookies, and scripts. It maps how they load and where they come from, then enriches the results with known-technology data. In publish-capable Controller modes, Tagmaps can test an exact unpublished GTM candidate through a dedicated preview environment; read-only mode tests the built-in Latest environment. The same engine scans your live sites.
How do the tests work?
Tagmaps includes pre-built tests for regulations such as GDPR and CCPA. Each test runs from the relevant location and compares your site's behavior. A CCPA opt-out test, for example, runs from California, submits an opt-out or Global Privacy Control signal, and checks that sale- or sharing-related technologies covered by your policy respect that choice. Controller tests use either the exact unpublished candidate in publish-capable modes or the built-in Latest environment in read-only mode.
Does Tagmaps access our server or codebase?
No. Tagmaps loads your site from the public internet the way a visitor would and uses Google's official Tag Manager API for the customer-authorized read, configuration, permission-check, and publish operations described in our Privacy Policy. There is nothing to install and no access to your servers or codebase.
What is consent-aware testing?
Some tools only see what loads before a visitor gives consent. Tagmaps detects your consent platform and interacts with it directly, so it also captures what fires after consent. You get the real behavior of your site, before and after the banner.
Can Tagmaps test from different locations?
Yes. Available proxy regions depend on your account and currently include EU and UK locations, California, Colorado, and Brazil. If you need another region, contact support.
What happens when a version fails a test?
Tagmaps records the failing result and does not publish that version. Depending on your mode, it reports the result or notifies the selected recipients. Existing GTM users can still publish directly unless you enable publisher controls, so a failing result is not an absolute block in every configuration.
Does my team lose access to GTM?
No. Your team keeps its GTM access. Direct publishing remains available unless you enable publisher controls. Tagmaps can downgrade eligible container publishers, but Google Tag Manager Administrators must be managed manually.
Can I start without blocking anything?
Yes. Read-only mode observes and tests the built-in Latest GTM environment without changing GTM or pinning an exact candidate. Notify mode adds selected-recipient notifications without holding or publishing the version. You can later require human approval in Tagmaps or enable automatic publishing for passing versions.
Does the Controller cover tags outside GTM?
The Controller monitors or gates changes made through Google Tag Manager web containers according to your selected mode. Tags hardcoded into your site or added outside GTM are not controlled by the Controller, but live-site scans can still detect and report them.
How does Tagmaps store our data?
All data is encrypted at rest and in transit. Each organization's data is isolated and inaccessible to other customers.
Getting Started
How long does a test take?
Most targeted tests finish within a few minutes. Timing varies with the number of stages and pages, the site's response time, and your scan settings.
How soon after I submit a new version in GTM does it get tested?
Tagmaps polls GTM on your configured cadence. After it detects a candidate and completes the test, it reports, notifies, waits for human approval, or auto-publishes according to your selected mode; not every passing version publishes immediately.
Do I need to install anything?
No. Tagmaps is fully cloud based. You connect a Google identity for setup and grant a separate Tagmaps service account the GTM role needed for runtime operations, then choose your sites and controls in the browser.
Can I scan a staging or pre-production site?
Yes, if it is a site you own or are authorized to scan and it is reachable over the public internet without a login, VPN, or HTTP basic authentication. Tagmaps does not sign in. If a CDN, firewall, or bot protection blocks the scanner, you can allowlist the Tagmaps scanner IP ranges and User-Agent documented in our knowledgebase.
Can I scan multiple websites?
Yes. Every paid plan includes a website allowance. Current self-serve plans cover 1 to 40 websites. You can upgrade as your portfolio grows or contact us about higher-capacity requirements.