Tag & Technology Inventory

Identify every tag, technology, and vendor on your sites

Tagmaps automatically builds an inventory of scan results you can trace, filter, compare, and export.

Inventory
Tags · Vendors · Cookies
Evidence
Initiator chains
Output
Maps · Tables

Initiator chain

checkout page load

4 levels
0

northledger.com/checkout

First party

1

Google Tag Manager

Approved

2

Meta Pixel

Marketing

3

DoubleClick

Piggybacked

Review

31

Technologies

18

Third parties

3

Unapproved

Translate browser data to intelligence about the products on your sites

Raw browser requests tell you something loaded. Tagmaps tells you what it is, who provides it, and how it loaded on your site.

Match against a structured database

Tagmaps matches scan results against a huge database of products to tell you who provides it, where they're based, and the product's use-case.

Trace how each item loaded

Tagmaps tracks how every resource loads on your website, plotting a map to show exactly how each item got there.

Surface piggybacked third parties

See when a 3rd-party technology loads another technology, highlighting what your team loads through your tag manager, versus what a partner is responsible for.

How it works

From browser request to decision making

Scans collect raw data and evidence of what's loading on your sites. Tagmaps enriches it to show you its significance

  1. 01

    Run the scan

    Tagmaps runs scans on schedules or ad-hoc to crawl your sites and find everything that loads.

  2. 02

    Enrich the data

    Tagmaps matches against a known database of products, and researches with AI if any are brand new.

  3. 03

    Present and map

    Data is presented in tables, dashboards, and on an interactive map that let's you slice and dice as you need, then export it too.

A central repository with proof

Use the inventory for routine tag governance, vendor reviews, piggyback investigations, consent checks, and audit preparation.

01

Cookies and local storage

Cookies, local storage, and session storage.

02

Network requests and initiator data

Domains, request types, HTTP status, size, initiator chains.

03

Interactive visual mapping

Explore the loading hierarchy as a map, change its depth, and filter it by domain, request type, cookie, or vendor.

04

Technology and vendor attribution

Replace obscure technical identifiers with a digestible list of the companies and products loading on your sites.

Find and govern everything that loads on your sites