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GTM Controller Test GTM candidates before controlled publishes. Privacy Testing Test consent, CMP, GPC, and regional policies. Website Scanning Capture live-site activity and monitor changes. Tag & Technology Inventory Identify vendors, requests, and initiator chains.
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Legal

Terms of Service

Tagmaps, LLC Effective date: August 22, 2026 Version: 2026-08-22

These Terms are a business-to-business agreement between Tagmaps, LLC ("Tagmaps," "we," "us," or "our") and the organization using the Service ("Customer," "you," or "your"). The "Service" means the Tagmaps website, application, APIs, website-scanning tools, privacy tests, Google Tag Manager features, reports, and related services.

By creating an account, starting a trial, subscribing, or using the Service, you agree to these Terms for Customer and confirm that you are authorized to do so. If you do not agree, do not use the Service.


1. Who may use the Service

The Service is for businesses and organizations, not personal or household use. You must be at least 18 and authorized to act for Customer.

You must provide accurate account information, keep it current, protect login credentials, and promptly report suspected account compromise to security@tagmaps.io. Customer is responsible for its Authorized Users and their use of the Service.


2. The Service

Tagmaps scans and tests websites and Google Tag Manager configurations, then provides technical evidence and reports about cookies, scripts, storage, network requests, consent behavior, and related technologies. Features and limits depend on the selected plan.

We may improve or change the Service. We will not materially reduce the core functionality of a paid plan during its current paid term without reasonable notice.

Features marked beta, preview, experimental, or early access may change or end at any time. They are provided as-is and are excluded from support commitments and warranties.

The Documentation and the plan or order form you select describe the Service you purchased. If a signed order form expressly conflicts with these Terms, the order form controls for that conflict.


3. Trials, subscriptions, and payment

3.1 Free trial

Eligible Customers may receive one seven-day Professional trial per account. No payment method is required. We may reject duplicate, automated, or abusive trial registrations.

When the trial ends, the account becomes read-only for 30 days and is then disabled unless Customer starts a paid subscription. Trial access and retained data remain subject to Section 8.

3.2 Paid subscriptions

A paid subscription starts when payment succeeds or an order form says it starts. Subscriptions renew for the same billing period until cancelled.

The checkout page or order form shows the amount due, billing period, currency, taxes where known, renewal price, plan limits, and included Credits before Customer pays.

3.3 Credits and limits

Credits measure completed scanning and testing work. The current calculation and plan limits are shown on the pricing page and in the Documentation. Credits reset on the schedule shown for the plan, do not roll over, and do not create overage charges unless an order form expressly says otherwise.

3.4 Changes and cancellation

Customer may change or cancel a subscription through Subscription & billing or by contacting support@tagmaps.io.

Cancellation takes effect at the end of the current paid period. The current period is not refunded except where these Terms, an order form, or applicable law requires it. Upgrades may take effect immediately with a prorated charge. Downgrades normally take effect at the next renewal.

If payment fails, we may retry payment and suspend or cancel paid access after reasonable notice. Customer remains responsible for amounts already due.


4. Customer responsibilities

4.1 Authority to scan

Customer may scan only a website or online property that it owns, controls, or is authorized to test.

For a scheduled Scan, Customer must have the owner's authorization for the duration of the schedule. For any other Scan, Customer must reasonably believe the Scan is lawful and permitted and must stop if the owner or Tagmaps asks it to stop.

More than five separately initiated Scan runs against the same target website in a rolling 24-hour period requires ownership or written authorization. HTTP requests made inside one Scan count as part of that Scan, not as separate Scan runs.

Customer is responsible for its targets, instructions, test accounts, consent choices, and compliance with website terms, robots instructions, computer-access laws, privacy laws, and other applicable rules.

4.2 Google Tag Manager

If Customer connects Google or Google Tag Manager, Customer authorizes Tagmaps to use the permissions and data needed to provide the selected feature. Customer is responsible for:

- connecting identities and accounts it is authorized to use;

- choosing the accounts, containers, websites, policies, and operating mode;

- reviewing Administrator access and publisher controls;

- deciding whether a version should be published; and

- the content and legality of each container version.

When Customer enables a human-publish or automatic-publish mode, Customer authorizes Tagmaps to use the Tagmaps service account to perform the selected action after the configured tests return a publishable result. Google services remain governed by Customer's relationship with Google.

4.3 Acceptable use

Customer must not use the Service to:

- gain unauthorized access to a system or account;

- evade security controls or access restrictions;

- introduce malware or harmful code;

- conduct denial-of-service, destructive, or abusive testing;

- scan targets prohibited by law, sanctions, or a written Tagmaps notice;

- infringe intellectual-property, privacy, confidentiality, or other rights;

- resell or provide the Service except under a written partner agreement; or

- reverse engineer or interfere with the Service except where law cannot prohibit it.

We may apply rate limits and stop activity that threatens the Service, another customer, or a third party.


5. Customer Data and privacy

5.1 Customer Data

"Customer Data" means information Customer submits to the Service or that the Service generates for Customer, including targets, configurations, scan artifacts, reports, notes, and integration data.

Customer owns Customer Data. Customer gives Tagmaps a non-exclusive right to host, copy, analyze, transmit, and otherwise process Customer Data only as needed to provide, secure, support, and improve the Service, comply with Customer's instructions, and meet legal obligations.

Customer confirms it has the rights, notices, permissions, and lawful basis needed for Customer Data and its instructions.

5.2 Personal data

For personal data Tagmaps processes on Customer's behalf, the Data Processing Agreement applies automatically as part of these Terms. Customer is the controller or business; Tagmaps is the processor, service provider, or contractor, as applicable.

Tagmaps is a controller for account, billing, security, support, website, and business-relationship data described in the Privacy Policy.

Customer should not intentionally submit special-category data, highly sensitive information, children's data, live credentials, or secrets unless Tagmaps has agreed in writing. A Scan may encounter incidental personal data on a public website; Customer should configure targets and test accounts to minimize that exposure.

5.3 Google data

Tagmaps uses Google API data only to provide and secure the customer-facing Google feature, comply with law, and perform uses permitted by the Google API Services User Data Policy. Tagmaps does not use Google API data for advertising or generalized model training.


6. Third-party services, subprocessors, and AI

The Service depends on third-party services such as AWS, Google, Stripe, and supported website technologies. Tagmaps is not responsible for outages, changes, access restrictions, or actions controlled by those providers.

The current providers that process Customer Personal Data for the Service are listed on the Subprocessors page. Tagmaps remains responsible for its subprocessors as stated in the DPA.

Tagmaps may use managed artificial-intelligence inference to classify technical scan artifacts and produce Service results. Tagmaps does not use Customer Personal Data to train a generalized AI model. AI output may be incomplete or wrong and must be reviewed as technical assistance, not legal advice.


7. Intellectual property and feedback

Tagmaps and its licensors own the Service, software, Documentation, designs, methods, and related intellectual property. These Terms give Customer a limited, non-exclusive, non-transferable right to use the Service during the applicable trial or subscription term for Customer's internal business purposes.

Customer may use and export its reports for its business, clients, and professional advisers. Customer must not present Tagmaps trademarks as Customer's own or imply Tagmaps endorses a legal conclusion.

If Customer gives feedback, Tagmaps may use it without restriction or payment, provided Tagmaps does not identify Customer publicly without permission.

Tagmaps may use data that has been properly aggregated or de-identified so it does not identify Customer or a person, except where another applicable commitment, including the Google API Services User Data Policy, prohibits that use.


8. Suspension, termination, export, and deletion

Customer may stop using the Service at any time. Either party may terminate for a material breach that is not cured within 30 days after written notice. We may suspend access sooner when reasonably necessary for security, abuse, legal compliance, failed payment, or protection of the Service or third parties.

When the Agreement ends, Customer's right to use the Service ends. Customer should export needed data before termination. An account administrator may request an available export or verified deletion at privacy@tagmaps.io.

If the DPA applies, return and deletion are handled under the DPA. Otherwise, Tagmaps may retain account, transaction, security, legal, and backup records for legitimate business or legal needs and will delete or de-identify other data under its normal retention process.

Sections that must logically continue after termination remain effective, including payment obligations, Customer Data rights, confidentiality, intellectual property, disclaimers, indemnity, liability limits, and dispute terms.


9. Confidentiality and security

Each party may receive non-public information that the other identifies as confidential or that reasonably should be understood as confidential. The receiving party will use it only for the Agreement, protect it with reasonable care, and disclose it only to people who need it and are bound to protect it. These duties do not cover information that was already lawfully known, becomes public without breach, is received lawfully from another source, or is independently developed.

A party may disclose confidential information when law requires it, after giving advance notice where legally permitted.

Tagmaps uses reasonable technical and organizational safeguards described on the Security page and in the DPA. No system is perfectly secure, and Tagmaps does not promise that the Service will be uninterrupted or immune from every incident.


10. Disclaimers

The Service provides technical observations and configured test results. It is not legal advice and does not determine or guarantee compliance with any law, policy, or contractual requirement. Customer is responsible for interpreting results, choosing policies, and obtaining professional advice when needed.

Except for the express commitments in these Terms or an order form, the Service is provided as-is and as available. To the maximum extent permitted by law, Tagmaps disclaims implied warranties, including merchantability, fitness for a particular purpose, non-infringement, accuracy, and completeness.

Tagmaps does not promise that every cookie, script, request, vulnerability, policy issue, or legal issue will be detected; that every result will be accurate; or that a third-party website or service will behave consistently.


11. Indemnity

Customer will defend Tagmaps and its personnel against a third-party claim arising from:

- a Scan that Customer was not authorized to run;

- Customer Data that infringes or violates another person's rights;

- Customer's unlawful use of the Service; or

- Customer's material breach of Sections 4 or 5.

Customer will pay a final judgment or settlement it approves. Tagmaps will promptly notify Customer, allow Customer to control the defense and settlement, and reasonably cooperate at Customer's expense. Customer may not settle a claim by admitting fault or imposing an obligation on Tagmaps without Tagmaps' written consent.


12. Liability limits

To the maximum extent permitted by law, neither party is liable to the other for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, business opportunity, or data.

Except for the exclusions below, each party's total liability arising from the Service or Agreement will not exceed the greater of:

  1. the fees Customer paid or owed for the Service during the 12 months before the event giving rise to the claim; or
  2. US $100.

The limits do not apply to payment obligations, fraud, willful misconduct, gross negligence, infringement or misappropriation of the other party's intellectual property, Customer's indemnity obligations, or liability that law does not allow the parties to limit. Transfer terms in the DPA control where they prohibit a limitation.


13. Governing law and disputes

New York law governs the Agreement, without regard to conflict-of-law rules. The state and federal courts located in Albany County, New York have exclusive jurisdiction, and each party consents to that venue.

Before filing a claim, a party must give the other a written description of the dispute and allow 30 days for a good-faith effort to resolve it. Either party may seek urgent injunctive relief or use small-claims court without waiting where permitted.


14. Changes to these Terms

We may update these Terms as the Service or law changes. For a material change that reduces Customer's rights or adds a material obligation, we will give at least 30 days' notice by email or in-product notice. Customer may stop using the Service and cancel before the change takes effect. Any prepaid unused fees after the effective cancellation date will be refunded where the material change is the reason for cancellation.

Non-material clarifications and changes that do not reduce Customer's rights may take effect when posted. The current version and effective date appear at the top of this page.


15. General terms

Neither party may assign the Agreement without the other's consent, except in connection with a merger, acquisition, corporate reorganization, or sale of substantially all relevant assets. Tagmaps may use subcontractors as allowed by the DPA.

Neither party is liable for delay caused by events outside its reasonable control, except that this does not excuse payment already due.

If part of the Agreement is unenforceable, it will be limited to the minimum extent needed and the rest remains effective. A failure to enforce a term is not a waiver. The Agreement does not create a partnership, agency, employment, or third-party beneficiary relationship, except where the DPA's transfer terms expressly provide otherwise.

These Terms, the applicable DPA, plan or pricing terms, Documentation, and any signed order form are the entire agreement about the Service. The order of precedence is: (1) mandatory transfer terms; (2) a signed order form that expressly amends the DPA; (3) the DPA for Customer Personal Data; (4) a signed order form for other matters; (5) these Terms; and (6) plan pages and Documentation.


16. Contact

Legal notices: legal@tagmaps.io Privacy and DPA requests: privacy@tagmaps.io Security reports: security@tagmaps.io Support: support@tagmaps.io Tagmaps, LLC

c/o Registered Agents Inc.

418 Broadway, Ste. R

Albany, NY 12207

United States

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