Tagmaps for Marketing and Analytics teams
Your team is responsible for the website and what runs on it. Tagmaps ensures you have the whole picture.
You are accountable for the tags on your sites, and what data they use
Your tag, your cookie, your network request. Your team owns the decision on which vendors to partner with, and what gets added to your tag manager. With that level of ownership, you need to be sure you know what your 3rd-party partners are loading, and what cookies they're writing.
Tagmaps clearly shows you exactly what products are loading, if anything is piggybacking, and whether your CMP is set up correctly.
What Tagmaps provides Marketing and Analytics teams
Proof your tags fire, on every page they should
See every tag and pixel that loaded on every page, and exactly how it loaded, so you can confirm the ones you want are actually there.
Bloated pages that slow your performance
Reporting and mapping of tags-per-page shows where bloat can be hurting your site performance, ultimately impacting your SEO.
New tags your team didn't add
Tags you add can change over time, and even piggyback new resources onto your sites. Tagmaps shows you how everything loads, so you can tell what's changed.
Automated consent testing
Tagmaps can test your site from around the world every time you push a change so you can be sure your CMP is not just deployed, but working.
Use-cases for Marketing and Analytics teams
On-going scanning and testing to make your lives easier.
- Confirm a new analytics tag fires on every pages it is meant to
- Check that a tag records data only after a visitor accepts consent, not before the CMP appears
- Spot a tracking tag added by an agency that you haven't approved yet
- Identify a specific list of pages with old, unwanted tags that you can remove to improve performance
Marketing and Analytics teams FAQs
Do we need engineering to set up Tagmaps?
No. There is no installation required, just type or copy paste your website URLs.
How does this work with a tag manager like GTM?
Tagmaps will record when and where a tag manager loads, and which tags it subsequently loads. Tagmaps will then present this data in both the tag inventory, and a visual map.
Can we export data to share with our agency partners?
Yes. Scan and test results export to PDF and Excel, so you can keep offline records, share with colleagues, or provide to an agency.
Does Tagmaps replace our consent management platform?
No. Tagmaps works alongside your CMP to check what is actually loading on your site, and whether your CMP is respecting consent.